STRATEGIC MARKETING SUPPORT
Eurus is not only an importer and a distributor. We provide comprehensive marketing care to the brands we offer. We want to be present in consumers lives, perfectly meet their requirements and also inspire. We know how to do it due to our creativity and engagement!
TRADE FAIRS, EVENTS, AWARDS
Despite the dynamic development of the Internet, many consumers are still faithful to the traditional media: press, radio and television. Our brands are also present there in the form of advertising press campaigns, media relations, product placement, editorial competitions, coupon actions, samplings and numerous statements of our experts.
We show our brands in the leading headlines of the beauty segment, people and shopping magazines. We are also present in magazines published by our strategic partners, such as „Skarb Rossmanna”, „Hebe Magazine” or „Magazyn Natura”, which constitute an important segment of traditional media in Poland.
We also use industry-specific press, which goes to people responsible for shopping in chain stores and individual points of sale. It allows you to be actively informed about our product news.
Modern consumer is more willing to ask questions online than while standing near the shelf. Many theories even say that he is determined standing near the shelf, what to buy, because everything he wanted to know, he already knows from the Internet. Our task is to match e-marketing tools for our brands and conduct them in accordance with the chosen strategy in a way that stands out from the competition. Through social media, we conduct a dialogue with consumers, recruit new ones and build loyalty of already acquired people who identify with the values proclaimed by the brand. We actively work with influencers who act as reviewers and beauty trendsetters. Our communication is credible, because there is a know-how behind it in the area of content marketing, e-marketing and social media. We support key brands with dedicated e-commerce, digital campaigns, e-PR and intense activities that use e-marketing tools offered by our strategic trading partners.
Consumer convinced on the Internet appears at the point of sale ready to buy. This is another important point of the puzzle. The image of the brand must be credible and true, consistent with the strategy and communication to the consumer. Stands, stock displays, POS communication, events – everything matters. Today’s trade marketing is also a number of e-communication tools of our trading partners or their e-commerce activities that we support. We also believe that recommendation is one of the key sales tools. Therefore, the basis of any marketing communication is strategic content, which along with the development of the brand on the market educates consumers, informs about new products and brand values, giving consumers the opportunity to identify with them. Taking care of communication consistency and matching the brand’s strategy, we use various tools, ranging from well-thought-out product descriptions, training materials, e-learning, recommendation cards, sampling, and hostess activities.
TRADE FAIRS, EVENTS, AWARDS
We are aware that we cooperate with the best? We are happy to direct our brands and their products to numerous consumer or expert competitions, and they always come back with prizes. Due to this, we can boast such titles as “Najlepszy Produkt“(Best product), “Perły Rynku Kosmetycznego“(Pearls of the Cosmetic Market) or “Qltowy Kosmetyk“.
Supporting our brands, we operate extensively: from activities at the shelf, through trade events, to the presentation of brands and their strategies in the Polish blogosphere.
We are proud to present our products at the most important beauty events in Poland, such as “Beauty Forum” in Warsaw, “LNE” in Krakow, “K-Beauty“, “FMCG Forum” or “Forum Branży Kosmetycznej“. We run workshops and competitions at the most important events of online creators, such as SeeBloggers or MeetBeauty. We also visit local events that give the possibility of close contact with consumers, such as MamaVille. We always try to be where our consumers are, we organize numerous sampling actions at points of sale, in tourist destinations as well as at festivals and other events.
See the gallery of events:
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